You don’t choose an Alf Lie timepiece.
An Alf Lie timepiece chooses you.

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Drawing on a Rich Heritage

We’ve been making exceptional, desirable watches from 1836. Many of our earliest timepieces are still keeping perfect time today.

Our brand began life in Norway, becoming the country’s most renowned watchmaker. Today, Alf Lie watches are entirely Swiss-made by hand. In our Geneva workshop, we have some of the finest watchmakers in the world.

Our Heritage



180 year anniversary Tribute to the Past

The 180 Year Anniversary collection pays tribute to the legacy of the brand’s founders, who were illustrious watchmakers recognised by their peers, and to the strong ties that have always existed between Alf Lie and Switzerland through exceptional Swiss Watchmaking.

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Grand Nor

Legacy forged by its predecessors The Grand Nor

The “Grand Nor” collection pays tribute to the legacy forged by those who built Norway into the great success it is today. Norwegians have been sailors at heart since the age of the Vikings and as part of its legacy, Norway has represented this spirit of the Grand North. This has allowed its people to live freely and independently.

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Our Club Suites


Conveniently located in the heart of one of the world‘s most fashionable cities.

Coming soon - details available upon request


Known for being the height of luxury and pinnacle of modern technology.

Coming soon - details available upon request


The home of our craftmanship and our heritage, as well as our Workshop.

Coming soon - details available upon request