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180 years of quality, design and exclusivity


Alf Lie 1836

A dream that can be only hand delivered



Watch DXB

Great news from Dubai

Here is a great reportage that set Alf Lie on the watch list of the most exclusive watches in the world!


Latest official news

180 Year Anniversary

Together with guests and partners we celebrated the 180 year anniversary of Alf Lie in Geneva Switzerland.

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Tribute To The Past

180 year anniversary

The "180 Year Anniversary" collection pays tribute to the legacy of the brand’s founders, who were illustrious watchmakers recognized by their peers, and to the strong ties that have always existed between ALF LIE and Switzerland especially through exceptional Swiss Watchmaking.